Digital Marketing Advice for Financial Advisors

Hi, I’m Mikki, a Senior Marketing Strategist at Principal. In my role, I consult with hundreds of financial advisers like you on using technology to transform their practice.

In this blog post I will break down marketing technology, and offer several tips you can use right now to help generate leads, save time, and grow your practice. But first, let’s talk more about why technology is so important.

The financial planning industry is undergoing change as baby boomers age and a younger wave of clients come forward with different needs and preferences. How we communicate to get leads or prospects needs to change, too. Making a robust digital presence no longer is a nice-to-have, but a necessity. Today you may still rely on traditional communication methods. But now it’s so much more important to focus on your website, email marketing, social media, and others.

With the way you reach clients changing, it’s likely time to consider investing in technology for three reasons. One, grow your business faster. With the right technology, you can start automating how you gain new business. Two, deepen existing client relationships. Email marketing technology can help automatically stay in touch with clients with helpful and actionable information. And third, accomplish more with less.

Typically, there is an upfront time and resource cost, but once set up, many of these tools run automatically to help you grow your business with less effort. As you watch this video series, I want you to keep a few things in mind. You do not need to be a technology expert, or even be the person to manage it all. But you should have a basic understanding of what’s important. And let’s face it, your time is valuable, and you’re pulled in a lot of directions. Many of the advisers that I talk to say one of their biggest obstacles is having the time and the resources for digital marketing.

We’ll give you ways to get extra help. And some of you may have regulatory compliance and IT restrictions. Make sure you properly vet everything accordingly first. As we wrap up, I want to leave you with three simple action items. Identify your current technology and how you’re using it today.

Two, find out how you’re generating new leads. If it’s only referrals, it may be time to add something new. And lastly, think about how you can allocate time and resources for technology at your practice. Now it’s your turn. Check out the video series on using technology to help elevate your game. Remember, we’re here to help. For more information and additional resources, visit our contact page.

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